Hi! I’m Snigdha

I turn data into products that move metrics.

Line drawing of Snigdha working on a laptop by a window, with a cat beside her

Product manager with a background in analytics and entrepreneurship, and 7 years of experience across both. I started a business, then took that same instinct for spotting gaps and fixing them into quick-commerce at scale.
I’m drawn to ambiguous problems. The ones where the structure isn’t obvious yet, and building it is the whole challenge.

MBA candidate at UNC Kenan-Flagler, Class of 2028.

Open to product, strategy, and growth roles.

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Numbers that tell a story

tap one, there’s a product decision behind it

Areas of focus

  • Growth & Activation

    Driving user acquisition, reactivation, and lifecycle engagement through data-driven experiments.

  • Analytics & Experimentation

    Building measurement frameworks, A/B tests, and data pipelines to inform product decisions.

  • Pricing & Monetization

    Designing pricing strategies, markdown engines, and margin optimization strategies.

  • Platform & Operations

    Optimizing supply chains, dark store layouts, and inventory systems at scale.

  • 0 ➝ 1 Building

    Founding and scaling products from scratch. From idea to revenue to repeatable growth.

  • Cross-Functional Collaboration

    Working with engineering, ops, and business teams toward shared outcomes and goals.

Featured Projects

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Personal project · 2026

Backpocket: An AI Agent for Everything You Save

A WhatsApp agent that turns forgotten saves into answers, prep and applications

~90%less time to find something I saved

0 → 1 Building | Product Strategy

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Snigdha standing at the Old Well on the UNC Chapel Hill campus

About me

The person behind the work

I’ve spent the last few years at the intersection of data, strategy, and execution. At Blinkit and Noon, building systems that directly impact millions of users and millions of dollars.

Before analytics, I founded Purple Pixie Cakes, building a brand from zero. That entrepreneurial DNA shapes how I approach product problems: with urgency, ownership, and a customer-first mindset.

Off the clock: avid swimmer, board game player, Advanced Open Water diver, and baker.

More about me ➙Contact ➙

What colleagues say about me

Snigdha is one of the most product-minded and customer-centric analysts I’ve worked with.

She brings sharp thinking, strong ownership, and a clear bias for impact across everything she works on.

Associate Director @Blinkit