Hi! I'm Snigdha
👋🏻
I turn data into products that
move metrics.
Product-minded analyst and former entrepreneur with six years building at the intersection of data and growth. I started a business, then took that same instinct for spotting gaps and fixing them into quick-commerce at scale.
I'm drawn to ambiguous problems. The ones where the structure isn't obvious yet, and building it is the whole challenge.
MBA candidate at UNC Kenan-Flagler, starting August 2026.
Open to product, strategy, and growth roles. ✨
Areas of focus
Growth & Activation
Driving user acquisition, reactivation, and lifecycle engagement through data-driven experiments.
Analytics & Experimentation
Building measurement frameworks, A/B tests, and data pipelines to inform product decisions.
Pricing & Monetization
Designing pricing strategies, markdown engines, and margin optimization strategies.
Platform & Operations
Optimizing supply chains, dark store layouts, and inventory systems at scale.
0 ➝ 1 Building
Founding and scaling products from scratch. From idea to revenue to repeatable growth.
Cross-Functional Collaboration
Working with engineering, ops, and business teams toward shared outcomes and goals.
Featured Projects
NPR Engine for AOV Growth
& Waste ReductionPlatform & Operations | Pricing & Monetization
Assortment
Rationalisation Framework
for Dark StoresAnalytics & Experimentation | Platform & Operations
Automated Fresh Pricing
& Markdown EnginePricing & Monetization | Platform & Operations
Campaign Planning
& Assortment Visibility
SystemAnalytics & Experimentation | Growth & Activation
Coming Soon
User Reactivation
EngineGrowth & Activation | Analytics & Experimentation
Coming Soon
Forecast, Ordering
& Transfer EnginePlatform & Operations | 0 → 1 Building
Coming Soon
Numbers that tell a story
22%
AOV Uplift
BLINKIT
$13K/day
Disposal Savings
NOON
10K+
Lifetime Orders
PURPLE PIXIE CAKES
12%
Search Conversion Uplift
BLINKIT
The person behind the work
I've spent the last 4+ years at the intersection of data, strategy, and execution. At Blinkit and Noon, building systems that directly impact millions of users and millions of dollars.
Before analytics, I founded Purple Pixie Cakes, building a brand from zero. That entrepreneurial DNA shapes how I approach product problems: with urgency, ownership, and a customer-first mindset.
What colleagues say about me
Snigdha is one of the most product-minded and customer-centric analysts I’ve worked with.
She brings sharp thinking, strong ownership, and a clear bias for impact across everything she works on.
Associate Director
@Blinkit
Snigdha was amazing for us.
She has a strong ability to connect data with business decisions. She is dependable, thoughtful, and consistently focused on driving meaningful outcomes.
GM - Platform Operations
@Noon Minutes
Snigdha brings clarity to ambiguity, strong ownership, and a sharp analytical mindset. She consistently turns insight into action.
We saw real improvement is wastages and our instock metrics after using her demand forecasting, ordering & allocation frameworks for perishables.
Senior Instock Manager
@Noon Minutes
Snigdha was my go-to analyst on high-stakes initiatives and consistently set the pace for peers.
Her ability to translate vague or noisy signals into crisp problem statements, to design mechanisms that outlive her, and to move peers and senior operators without formal authority is what sets her apart.
VP
@Blinkit
Let's build something together.
Always happy to talk product, strategy, or anything in between. Let's connect.