How I think about a product
I’ve worked on enough complex problems to notice that the ones that go wrong usually fail at the same point. Not execution, not ideation, but framing. The problem statement was wrong to begin with.
Over time I’ve developed a framework I keep coming back to: Locate, Structure, Ship.
- 01
Locate
Pull the data before touching a solution. Most problem statements are assumptions dressed up as facts.
- 02
Structure
Find the lever, not a list of ideas. Work backwards from the outcome and build the simplest system that gets there.
- 03
Ship
Get something real in front of the world. A v1 that works teaches you more than a perfect spec that never ships.
